Beer and Man Brewing Company Essay

chain reactor Man create from raw stuff Company was realized in 1925, and since then has come to be known as westside Virginias Beer. In 2005, despite a 2% drop in annual gross sales they sold approximately 520,000 barrels and reported tax income close to $50,000,000.Mountain Man create from raw material Companys fairish consumer is male, above the age of 45 and typically in the middle-to-lower income bracket. With a teeny number of Mountain Man Brewing Companys consumers make up a large percent of their sales, it is important for the company to attract to that small number of consumers, and ensure they are satisfaction to their brand loyal. contest Recently, the state of West Virginia repealed the arcane law allowing retail stores to rat beer at discount prices. This creates pressure on old school regional breweries, comparable Mountain Man Brewery Company, to try and compete with the top-dogs of the industry.Future of the Beer Industry As beer sales are non largely af fected by frugal downturns, Sales are however, affected by change in consumer (taste) demand. online demand In 2005 unaccented beer accounted for over 50% of total beer sales putting pressure on Mountain Man Brewery to introduce a light beer line into the market ( or make some early(a) change), in order to remain profitable.Financial Assumptions1) Mountain Man Brewing Company testament only be able to achieve .15% of thelight beer industry market share.2) Mountain Man Brewing Company will spend $1,500,000 on advertising their new light beer in their initiative year.3) In association with producing a light beer, Mountain Man Brewing Company will have an additional $69,000 in fixed expenses per year.4) Mountain Man Brewing Company will be able to sell their light beer at $0.29 per bottle.5) Mountain Man Light will not erode sales of Mountain Man Lager anytime in the around future.6) All else will be help comparable to the current working capital structure of Mountain Man Brewing Company.