Mid-term Exam

Question 1Developing node association is essential for collapseing a sustainable competitive advantage . Whether the products of an organization will ready some(prenominal) market place potential depends on whether the customers like them or non accordingly the management of an organization will realize to develop an intragroup understanding of the customers tastes and preferences if that organization is to stay of forrard of the competition . The exercise of developing customer intimacy is to engage periodic market research on what the customer expectations are . One of the offshoot companies to market itself through developing customer intimacy was dell Computers . Michael Dell wanted to build computers non through idea genesis from its internal engineering strength but through data collection on what the custome rs tastes and preferences were . The sacrifice of the caller-up himself spent a significant amount of term with the customers to determine what they wanted to deal most in a computer . The hardware manufacturing company also developed a website by means of which the customers could make out their opinions with the company . As a result , the company get along with to the fortune 500 slant in a in truth short succession . organism in unremitting touch with customer requirements enabled Dell to develop customer intimacy that also enabled them to develop their products and services truly quicklyQuestion 2The external meet of an organization is the application in which it operates . The industry is affected by a number of forces such as semipolitical , economicalal , sociological and technological . Therefore a melodic breeze organization in particular has to conduct a fella analysis periodically . A company such as Microsoft has to take into account the forces of the external milieu very conservatively . ! On first appearances the political environment would not appear to affect Microsoft s operations significantly . However Microsoft is frequently squelch into anti-trust suits the outcome of which would depend considerably on the plethoric political environment .

The company would be hard hit if the country it is operating in went through an economic downswing . Whenever on that point is an economic downturn , companies tend to invest little and whizz of the first operations that experience cost-cutting is information engine way of life . Therefore , demand for Microsoft s products and services would go down when the economic environment is unfavorable . Corporate social responsibility is a very critical issue in today s vocation environment . Therefore Microsoft has to fund community projects from meter to time in to endear itself to the society . That is part of the sociological environment . Also relevant in this respect is how the society views the complexities of adopting emerging technologies . Microsoft would also be affected very significantly by technological shifts . For example , when the use of the internet caught on , Microsoft had to reengineer itself unhurt to stay in business because previously it had decided not to enter the InternetQuestion 3Price is the risk that is at the forefront of the customers minds when making a purchase . When making a purchase , consumers must barricade sure that the price they are paying is equivalent to the dance step out they are...If you want to get a full essay, commit it on our website: OrderCus tomPaper.com

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