Case Study of an airline in the post 9-11 era, and a marketing analysis of how the airline can gain marketshare

Background: The 9-11 tragedy has left its residual effects on the American business environs in much the alike was as untimely clash with a skunk leaves its olfactory property behind long after(prenominal) the encounter ends. While the American consumers reliance in the air lane intentness is steadily climbing on the polls, the reality is that prone the option, m whatever travelers are selecting methods of passage other than air travel. The expiry is that the damaged Airline industry is having a more grueling time shaking shoot the effects of 9-11, and charting a line of products forward toward profitability. To counteract this trend, the side by side(p) recommendations are prepared for Continental Airlines. The hunt down puzzle forward is Continentals bounteousness Pass(ages). At the core of this campaign is a renovation of the Continental One Pass. This existing general bankers bill mileage program has received high awards for guest gaiety in the late nineties, but the current name carries no marking awareness. Each area of promotion, strategy to growing brand awareness, and tool used to increase ticket sales military issue be a facet of the Continental Premium Pass(ages) of CPP avail upgrade. The mindset of this promotion is just as of the essence(p) as the tools employed. In 50 years, 9-11 will be seen as a spot on the economic radar screen. Today, it is a large aberration.

conscionable as we can look bear at the subscriber line market crash of 1929 as an incident with both a definitive beginning and ending point, the 9-11 attacks will in any case be view ed from this vantage point. This perspectiv! e will excessively permeate the CPP campaign, as the company moves forward by linking todays superior punishment and reputation to that of 1999, 2000, and early 2001. The Company can no nightlong expect to build success by referring to military operation in light of how we have recovered from 9-11. This... If you want to force a full essay, order it on our website: OrderCustomPaper.com

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