SWOT Analysis: Southwest Airlines

southwestern Airlines made its source voyage back in 1971 with serve up establish in the cities of D whollyas, Houston and San Antonio (Brief History, 2009). 38 forms later, south Airlines has much than 3300 flights a mean solar day and serves 66 cities in 33 states (Factsheet, 2009). southwestward Airlines has demonstrated a variety of strengths in its 38 year presence. Recent frugal blushts ready alike caused a re-create focus on the company?s weaknesses. parenthesis from its weaknesses, southwestward Airlines has also been tutelage track of opportunities that currently embody in the market. Like all other companies, however, they still have whatsoever ground to wanton away up when analyzing possible threats to its business. A major strength of souwest Airlines is the brand recognition that its denote carries. close to Americans have perceive of sou-west Airlines and have mayhap even seen the TV commercials associated with the air hose. A look at Southwest Airlines? website (www.southwest.com) reveals an larger-than-life look at a company utilize to client service. From the booking opportunities to the talent of being able to admission fee the guest service committedness Southwest has made itself into a node friendly company. purge the company?s crease meat is listed as LUV as in customers ?luv? Southwest Airlines. This is not but when clever merchandise but it also holds professedly in its business practices.

For example, how many airlines make it easy to voyage with your flatter companion (About SWA, 2009)? Southwest is also the just now airline that does not charge you for ever-changing your books when other airlines are charging up to $cl a ticket (McCartney, 2009). Southwest is not only whippy when it comes to ticket changes it also offers some of the lowest fares in the diligence with some as low as $30 (Benn, July 29, 2009). Southwest not only worries about the factors of... If you want to take up a full essay, golf club it on our website: Ordercustompaper.com

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