Jetblue Crisis Management

NoteJetBlue is a low-cost home(prenominal) rush path operating in the join States following a unique combination wile of low-cost and differentiation. Since its inception in 1999 by CEO David Neeleman, JetBlue has been enjoying prima(p) study and were consistently ranked among the industrys shell in usefulness quality. The airline mainly operated from New York metropolis?s basin F. Kennedy (JFK) Airport. On 14 February of 2007, an ice storm hit easterly United States causing many disruptions in flight schedules as or so airlines had responded by canceling flights schedules for that week. However, JetBlue was very optimistic and were convinced that the suffer would advance and they would be able to fly. Thus, they boarded passengers merely were unable to share polish off due to bad brook conditions. This decision had conduct to gild airplanes wide-cut of passengers being stuck on board planes for everyplace 11 hours without sufficient food and drinks and no proper fecal proceeds facilities. Furthermore, passengers in the airports who had scheduled flights were non informed about the off-key flights and were stuck in the airport for coarse hours. Over the course of a week, JetBlue ended up canceling over 1,100 flights. All these led to a high level of licking and anger among passengers. The media reacted to the crisis by poster articles with headlines reporting JetBlue?s misadventure with their customers.

Overnight, JetBlue became the biggest new story at every news nucleotide and TV station. The crisis worsened when veer passengers had their ordeals documented in interviews and existence blogs. In response to the media firestorm, JetBlue?s Public Relations (PR) police squad posted advertisements and articles apologizing to all passengers including those who had non been personally inconvenienced by the flight cancellations. Neeleman also went on various(a) media shows and interviews, where he took responsibility and explained what exactly went wrong. If you necessity to get a full essay, order it on our website: Ordercustompaper.com

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